China, beyond the itinerary
Small-group journeys through China, guided by journalists, scholars, and scene insiders, with the politics left in.
The China Academy is an intellectual content network trusted by hundreds of millions of followers. Our curated trips cover everything from the vast and magnificent nature of China to soaring modernity and technological breakthroughs; from China's ancient wisdom to its recent revolutionary history and socialist path towards development.
Learn more →
Politically rooted and intellectually enriching journeys built to show more than the surface of a destination.
Bespoke itineraries tailored for your or your organization's specific interests and pace.
Exclusive guided tours led by intellectuals, academics, and online creators from our media network.
Face-to-face experience of China's ancient wisdom, recent revolutionary history, and socialist path towards development.
With decades of media experience and a vast audience reach, we offer exclusive access to China's academic, media, and business worlds. Through our travel arm, China, Not Just Travel, we go beyond sightseeing: our carefully curated journeys explore China's revolutionary history, technological breakthroughs, rural revitalization, and modern development, taking you from ancient culture to the whys and hows of today.
Developed in partnership with leading Chinese travel companies, our trips immerse you in everyday life and connect you with people who share your interests — so you don't just visit China, you experience it.
Every destination comes with its history and contradictions attached: who built it, who it was built for, what it cost, and where it's going.
Our trips are led by the people we trust to explain China every day: journalists, scholars, creators, and insiders.
Each journey is built around an argument, and you travel through the evidence.
Years of media work has put us in rooms across China that no travel agency has the keys to, spanning connections within , , , , and .
Grounded travel · Real history · Guided by explainers
